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Brewing up a business : adventures in entrepreneurship from the founder of Dogfi
Calagione, Sam
Adult Nonfiction HD9397.D644 C35 2005

Comments  Summary  Contents  Reviews  Author Notes

ContentsPage
Foreword
Preface
Acknowledgments
Chapter 1 - The Unconventional Beginnings of an Entrepreneur
Chapter 2 - Business From the Inside Out
Chapter 3 - Keeping Your Balance
Chapter 4 - Creating A Business Offering
Chapter 5 - Crafting A Brand in a Cookiecutter World
Chapter 6 - Marketing On a Small-Business Budget
Chapter 7 - Publicity Stunts (Are Poorly Named)
Chapter 8 - Stalking The Killer APP
Chapter 9 - Selling Distinction, Specialization, And Variety
Chapter 10 - Cash Is King (Well, Sort Of)
Chapter 11 - Leadership
Chapter 12 - Effectively Managing Employees
Chapter 13 - Working Toward Irrelevance
Chapter 14 - To Small-Business Success
Index


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