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Brewing up a business : adventures in entrepreneurship from the founder of Dogfi
Calagione, Sam
Adult Nonfiction HD9397.D644 C35 2005

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From Library Journal:

For those who like their business advice mixed with tales of the trials and tribulations of starting a new business, this book will go down as smoothly as a pint of Immort Ale, one of Dogfish Head's signature brews. While chapters cover much tried-and-true territory, including entrepreneurship, marketing, sales, leadership, and employee relations, Calagione manages to keep the advice he dispenses fresh by relating it to his own often humorous experiences in starting what is now one of the fastest-growing breweries in the country. Stories of hand-delivering beer from a U-haul in dicey neighborhoods and securing labels with rubber bands after running out of glue attest to both the author's determination and his anything-goes entrepreneurial spirit. Solid writing and a no-nonsense style coupled with a welcome avoidance of business jargon make this an enjoyable and practical read for anyone either interested in the brewery business or thinking of creating his or her own start-up. Recommended for public libraries and large business/entrepreneurship collections.-Susan Hurst, Miami Univ. of Ohio, Oxford (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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