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Summary: Tom Landry was a highly respected but little-known assistant coach for the New York Giants before being named the first head coach of the expansion Dallas Cowboys. Stoic and unprepossessing on the sidelines but brilliant and unyielding off the field, Landry guided the Cowboys for their first 29 years, leading them from league laughingstock to 18 playoff appearances, five Super Bowls, and two world championships. So sustained was their success and so magnetic was the way the franchise was run that the Cowboys became known as America's Team.