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The long tail : why the future of business is selling less of more
Chris Anderson
Adult Nonfiction HF5415.127 .A54 2006

Comments  Summary  Contents  Reviews  Author Notes

ContentsPage
Acknowledgmentsp. ix
Introductionp. 1
1 - The Long Tailp. 15
2 - The Rise and Fall of the Hitp. 27
3 - A Short History of the Long Tailp. 41
4 - The Three Forces of the Long Tailp. 52
5 - The New Producersp. 58
6 - The New Marketsp. 85
7 - The New Tastemakersp. 98
8 - Long Tail Economicsp. 125
9 - The Short Headp. 147
10 - The Paradise of Choicep. 168
11 - Niche Culturep. 177
12 - The Infinite Screenp. 192
13 - Beyond Entertainmentp. 201
14 - Long Tail Rulesp. 217
Coda: Tomorrow's Tailp. 225
Notes on Sources and Further Readingp. 227
Indexp. 231


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