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The long tail : why the future of business is selling less of more
Anderson, Chris
Adult Nonfiction HF5415.127 .A54 2006
| Contents | Page |
|---|
| Acknowledgments | p. ix |
| Introduction | p. 1 |
| 1 - The Long Tail | p. 15 |
| 2 - The Rise and Fall of the Hit | p. 27 |
| 3 - A Short History of the Long Tail | p. 41 |
| 4 - The Three Forces of the Long Tail | p. 52 |
| 5 - The New Producers | p. 58 |
| 6 - The New Markets | p. 85 |
| 7 - The New Tastemakers | p. 98 |
| 8 - Long Tail Economics | p. 125 |
| 9 - The Short Head | p. 147 |
| 10 - The Paradise of Choice | p. 168 |
| 11 - Niche Culture | p. 177 |
| 12 - The Infinite Screen | p. 192 |
| 13 - Beyond Entertainment | p. 201 |
| 14 - Long Tail Rules | p. 217 |
| Coda: Tomorrow's Tail | p. 225 |
| Notes on Sources and Further Reading | p. 227 |
| Index | p. 231 |
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