 |  |  |
Share your comments
Marketing to the social web : how digital customer communities build your busine
Weber, Larry.
Adult Nonfiction 658.872 W
Weber, Larry.
Adult Nonfiction 658.872 W
| |||||||||
 |
| Contents | Page |
|---|---|
| Preface | |
| Acknowledgments | |
| Part I - Pandemonium: The Landscape of the Social Web | |
| Chapter 1 - The Web Is Not a Channel (And Youa??re an Aggregator, Not a Broadcaster) | |
| Chapter 2 - Community and Content: The Marketera??s New Job (Or How to Cut Your Marketing Budget and Reach More People) | |
| Chapter 3 - Making the Transition to the Social Web (First Change Your Marketing Mindset) | |
| Chapter 4 - How to Let Customers Say What They Really Think (And Keep Your Job) | |
| Part II - Seven Steps to Build Your Own Customer Community | |
| Chapter 5 - Step One: Observe and Create a Customer Map (Otherwise, You Can't Get There from Here) | |
| Chapter 6 - Step Two: Recruit Community Members (With a New Toolbox and Your Own Marketing Skills) | |
| Chapter 7 - Step Three: Evaluate Online Conduit Strategies (And Don't Forget Search) | |
| Chapter 8 - Step Four: Engage Communities in Conversation (To Generate Word of Mouse) | |
| Chapter 9 - Step Five: Measure the Community's Involvement (Who, What, Where, When, Why, and How) | |
| Chapter 10 - Step Six: Promote Your Community to the World (Get 'Em Talking and Clicking) | |
| Chapter 11 - Step Seven: Improve the Communitya??s Benefits (Don't Just Set It and Forget It) | |
| Part III - Making Use of the Four Online Conduit Strategies | |
| Chapter 12 - The Reputation Aggregator Strategy (We're Number One!) | |
| Chapter 13 - The Blog Strategy (Everybody's Talking at Me) | |
| Chapter 14 - The E-Community Strategy (Go to Their Party or Throw Your Own) | |
| Chapter 15 - The Social Networks Strategy (Connecting with a Click) | |
| Chapter 16 - Living and Working in Web l4.0 | |
| Notes | |
| Index |
Be the first to add a comment! Share your thoughts about this title. Would you recommend it? Why or why not?
Question about returns, requests or other account details?
 Add a Comment |
Submission Guidelines |
