bookspacePhoto of readermy comments
 home > bookspace > my comments > comment: marketing to the social web : how digital customer communities build your busine
Subscribe via RSS 
Marketing to the social web : how digital customer communities build your busine
Weber, Larry.
Adult Nonfiction HF5415.1265 .W43 2007

Comments  Summary  Contents  Author Notes

ContentsPage
Preface
Acknowledgments
Part I - Pandemonium: The Landscape of the Social Web
Chapter 1 - The Web Is Not a Channel (And Youa??re an Aggregator, Not a Broadcaster)
Chapter 2 - Community and Content: The Marketera??s New Job (Or How to Cut Your Marketing Budget and Reach More People)
Chapter 3 - Making the Transition to the Social Web (First Change Your Marketing Mindset)
Chapter 4 - How to Let Customers Say What They Really Think (And Keep Your Job)
Part II - Seven Steps to Build Your Own Customer Community
Chapter 5 - Step One: Observe and Create a Customer Map (Otherwise, You Can't Get There from Here)
Chapter 6 - Step Two: Recruit Community Members (With a New Toolbox and Your Own Marketing Skills)
Chapter 7 - Step Three: Evaluate Online Conduit Strategies (And Don't Forget Search)
Chapter 8 - Step Four: Engage Communities in Conversation (To Generate Word of Mouse)
Chapter 9 - Step Five: Measure the Community's Involvement (Who, What, Where, When, Why, and How)
Chapter 10 - Step Six: Promote Your Community to the World (Get 'Em Talking and Clicking)
Chapter 11 - Step Seven: Improve the Communitya??s Benefits (Don't Just Set It and Forget It)
Part III - Making Use of the Four Online Conduit Strategies
Chapter 12 - The Reputation Aggregator Strategy (We're Number One!)
Chapter 13 - The Blog Strategy (Everybody's Talking at Me)
Chapter 14 - The E-Community Strategy (Go to Their Party or Throw Your Own)
Chapter 15 - The Social Networks Strategy (Connecting with a Click)
Chapter 16 - Living and Working in Web l4.0
Notes
Index


Be the first to add a comment! Share your thoughts about this title. Would you recommend it? Why or why not?

Question about returns, requests or other account details?
 Add a Comment
Submission Guidelines

Find this title in the Library Catalog
Find this title in the Library Catalog


more titles about

recent comments
hcl mobile app
hclib
mobile
app
Facebook Twitter Tumblr YouTube Vimeo Flickr Federal Depository Library Federal
Depository
Library
Hennepin County Government Hennepin
County
Government
© 2014  Hennepin County Library12601 Ridgedale Drive, Minnetonka, MN 55305 Comments and Feedback    |    RSS