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The new influencers : a marketer's guide to the new social media
Gillin, Paul.
Adult Nonfiction HF5415 .G5424 2007
Gillin, Paul.
Adult Nonfiction HF5415 .G5424 2007
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Summary: Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin's The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.
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