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Predictably irrational : the hidden forces that shape our decisions
Dan Ariely
Adult Nonfiction BF448 .A75 2008

Comments  Summary  Contents  Excerpt  Reviews  Author Notes

ContentsPage
Introduction: How an Injury Led Me to Irrationality and to the Research Described Herep. xi
Chapter 1 - The Truth about Relativity: Why Everything Is Relative-Even When It Shouldn't Bep. 1
Chapter 2 - The Fallacy of Supply and Demand: Why the Price of Pearls-and Everything Else-Is Up in the Airp. 23
Chapter 3 - The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothingp. 49
Chapter 4 - The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Themp. 67
Chapter 5 - The Influence of Arousal: Why Hot Is Much Hotter Than We Realizep. 89
Chapter 6 - The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Dop. 109
Chapter 7 - The High Price of Ownership: Why We Overvalue What We Havep. 127
Chapter 8 - Keeping Doors Open: Why Options Distract Us from Our Main Objectivep. 139
Chapter 9 - The Effect of Expectations: Why the Mind Gets What It Expectsp. 155
Chapter 10 - The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can'tp. 173
Chapter 11 - The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about Itp. 195
Chapter 12 - The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honestp. 217
Chapter 13 - Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches?p. 231
Thanksp. 245
List of Collaboratorsp. 249
Notesp. 255
Bibliography and Additional Readingsp. 259
Indexp. 269


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