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Sway : the irresistible pull of irrational behavior
Brafman, Ori.
Adult Nonfiction BF441 .B725 2008
Brafman, Ori.
Adult Nonfiction BF441 .B725 2008
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| Contents | Page |
|---|---|
| Preface | p. 1 |
| A little house on the Tel Aviv prairie | |
| Asbestos and open-heart surgery | |
| Ignoring the O-ring | |
| Diagnosing the wrong patient | |
| Where psychology and business collide | |
| Chapter 1 - Anatomy of an Accident | p. 9 |
| Taking off at Tenerife | |
| The oversensitive egg shoppers | |
| The lure of the flat rate | |
| Would you like insurance with that? | |
| So long, Martha's Vineyard | |
| Chapter 2 - The Swamp of Commitment | p. 25 |
| Playing not to lose | |
| Fun-n-Gun | |
| Only the Gators walked out alive | |
| The $204 twenty-dollar bill | |
| The end of the Great Society | |
| "We don't even know where the tunnel is" | |
| Chapter 3 - The Hobbit and the Missing Link | p. 41 |
| The real-life Indiana Jones | |
| The hunt for the missing link | |
| The Stradivarius on the subway | |
| What's in a five-cent hot dog, anyway? | |
| Homer Simpson and Piltdown Man | |
| Can a discount drink decrease IQ? | |
| Shakespeare was wrong | |
| A paleontological lineup | |
| Chapter 4 - Michael Jordan and the First-Date Interview | p. 65 |
| The curse of the low draft pick | |
| The "cold" professor | |
| What lovesick college freshmen have in common with HR managers | |
| When a pretty face equals a higher interest rate | |
| The "mirror, mirror" effect | |
| The Joe Friday solution | |
| Chapter 5 - The Bipolar Epidemic and the Chameleon Effect | p. 89 |
| A psychiatric outbreak | |
| Sugar pills and Prozac | |
| Tricking Israeli army commanders | |
| How to sound beautiful | |
| How old do you feel? | |
| The love bridge | |
| Chapter 6 - In France, the Sun Revolves Around the Earth | p. 111 |
| Who wants to trick a millionaire? | |
| Splitting the pie | |
| Sentimental car dealers | |
| The talking cure for felons and venture capitalists | |
| Russian justice | |
| The rational Machiguenga | |
| Chapter 7 - Compensation and Cocaine | p. 131 |
| Switzerland's toxic conundrum | |
| The GMAT rebels | |
| The power of the pleasure center | |
| Hijacking altruism | |
| Fast times at "Commie High" | |
| The anticipation factor | |
| Chapter 8 - Dissenting Justice | p. 149 |
| The Supreme Court conference | |
| Peer pressure and Coke-bottle glasses | |
| Ferris Bueller and the blocker | |
| "We are not focusing on the name you give to potatoes" | |
| The captain is not God | |
| Not just thinking out loud | |
| Justice has been served | |
| Epilogue | p. 169 |
| Swimming with the riptide | |
| The power of the long view | |
| Zen economics | |
| Propositional thinking | |
| One man's trash is one woman's masterpiece | |
| A cable guy, a banker, and a pharmaceutical rep | |
| The real devil's advocate | |
| Acknowledgments | p. 183 |
| Notes | p. 187 |
| Index | p. 201 |
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