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Free : the future of a radical price
Anderson, Chris
Adult Nonfiction HF5415 .A6197 2009

Comments  Summary  Contents  Reviews  Author Notes

Prologuep. 1
1 - The Birth of Freep. 7
What is Free?
2 - Free 101: A Short Course on a Most Misunderstood Wordp. 17
3 - The History of Free: Zero, Lunch, and the Enemies of Capitalismp. 34
4 - The Psychology of Free: It Feels Good. Too Good?p. 55
Digital Free
5 - Too Cheap to Matter: The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitablep. 75
6 - "Information Wants to be Free": The History of a Phrase That Defined the Digital Agep. 94
7 - Competing with Free: Microsoft Learned How to Do It Over Decades, but Yahoo Had Just Monthsp. 101
8 - De-Monetization: Google and the Birth of a Twenty-First-Century Economic Modelp. 119
9 - The New Media Models: Free Media Is Nothing New. What Is New Is the Expansion of That Model to Everything Else Onlinep. 135
10 - How Big is the Free Economy? There's More to It Than Just Dollars and Centsp. 162
Freeconomics and the Free World
11 - Econ ooo: How a Century-old Joke Became the Law of Digital Economicsp. 171
12 - Nonmonetary Economies: Where Money Doesn't Rule, What Does?p. 180
13 - Waste is (Sometimes) Good: The Best Way to Exploit Abundance Is to Relinquish Controlp. 190
14 - Free World: China and Brazil Are the Frontiers of Free. What Can We Learn from Them?p. 199
15 - Imagining Abundance: Thought Experiments in "Post-Scarcity" Societies, from Science Fiction to Religionp. 208
16 - "You Get What You Pay For": And Other Doubts About Freep. 215
Coda: Free in a Time of Economic Crisisp. 237
Free Rules: The Ten Principles of Abundance Thinkingp. 241
Freemium Tacticsp. 245
Fifty Business Models Built on Freep. 251
Acknowledgmentsp. 255
Indexp. 261

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