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Cheap : the high cost of discount culture
Shell, Ellen Ruppel
Adult Nonfiction 381.14909 S 2009
Shell, Ellen Ruppel
Adult Nonfiction 381.14909 S 2009
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| Contents | Page |
|---|---|
| Note to Readers | p. xiii |
| Introduction: Gresham's Law | p. 1 |
| 1 - Discount Nation | p. 7 |
| 2 - The Founding Fathers | p. 30 |
| 3 - Winner Take Nothing | p. 55 |
| 4 - The Outlet Gambit | p. 88 |
| 5 - Markdown Madness | p. 109 |
| 6 - Death of a Craftsman | p. 125 |
| 7 - Discounting and its Discontents | p. 149 |
| 8 - Cheap Eats | p. 163 |
| 9 - The Double-Headed Dragon | p. 188 |
| 10 - The Perfect Price | p. 207 |
| Acknowledgments | p. 233 |
| Notes | p. 239 |
| Bibliography | p. 281 |
| Index | p. 287 |
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