Adult Nonfiction BF637.C4 H43 2010
Summary: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestsellernbsp; Made to Stick . Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. Innbsp; Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:nbsp;nbsp; ●nbsp;nbsp;nbsp;nbsp; nbsp;The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ●nbsp;nbsp;nbsp;nbsp; nbsp;The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ●nbsp;nbsp;nbsp;nbsp; nbsp;The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service nbsp;nbsp; nbsp; nbsp; nbsp; nbsp; nbsp; In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switchnbsp; shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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