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Nonprofit guide to going green
Hart, Ted
Adult Nonfiction 658.4083 H 2010
Hart, Ted
Adult Nonfiction 658.4083 H 2010
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| Contents | Page |
|---|---|
| Foreword | |
| Preface | |
| Green Facts | |
| About the Editors | |
| Part I - Green Management | |
| Chapter 1 - Raising Green By Being Green - Charity Fundraising | |
| What is 'green fundraising' and why do it? | |
| Greening Your Annual Fund/Direct Mail Program | |
| Greening Your Grant Writing | |
| Greening Your Fundraising Events | |
| Greening Your Major/Planned Gifts Program | |
| Conclusion | |
| Chapter 2 - The Green Bottom-Line | |
| Your Budget, Before and After Greening | |
| Looking for Opportunities to Improve - The Green Audit | |
| Green Buildings | |
| Lighting | |
| Heating and Cooling | |
| Saving Money by Saving Water | |
| Transportation | |
| Meetings and Events | |
| Reduce, Reuse, Recycle | |
| Human Capital | |
| Green Cleaning | |
| Green Insurance | |
| Clean Energy | |
| Carbon Offsets | |
| Green Printing | |
| Green Bank | |
| Green Computing | |
| Green Offices | |
| Promotion and Publicity | |
| Conclusion | |
| Chapter 3 - Developing a Green Management and Employee Plan | |
| Developing a Green Management and Employee Plan, Overview | |
| Phase One: Developing the Green Plan | |
| Phase Two: Key Steps in the Implementation of the Green Plan the Launch | |
| Phase Three: Ongoing Management and Improvement of the Plan | |
| Conclusion | |
| Chapter 4 - Creating Your Green Marketing and Communications Plan | |
| Introduction | |
| Green Marketing in the Corporate World | |
| Green Marketing in the Environmental Movement | |
| Greenwashing | |
| Why Green Marketing and Communications Matter To Charities | |
| Five Elements of Your Green Communications Plan | |
| Outreach to Press | |
| Thought Leadership | |
| Partnerships | |
| Online and Social Media | |
| Taking Advantage of Opportunities | |
| Communications and Public Policy | |
| Whom to Talk to | |
| Keeping Communication Open | |
| Note of Caution - Public Officials | |
| Case Study: Mother Jones | |
| Magazine | |
| Case Study: Habitat for Humanity of Metro Denver | |
| Introduction to the Appendices | |
| Chapter 5 - reen Events | |
| Yesterday and Today | |
| Triple Bottom Line (TBL) Event Planning | |
| Seven Steps to Best Practices in Greening Events | |
| Case Study | |
| Conclusion | |
| Chapter 6 - reening Your Organization's Travel | |
| Introduction | |
| Carbon Neutral Travel | |
| Green Travel Policies | |
| Before Traveling | |
| Learn About Your Destination | |
| While Traveling | |
| VolunTourism | |
| Selecting a Green Travel Company | |
| Sustainable Travel Award Winners | |
| Conclusion | |
| Part II - The Green Office | |
| Chapter 7 - Building Green and Greening Your Building | |
| Getting Started | |
| Sustainable Building Design | |
| Conclusion | |
| Chapter 8 - Green Purchasing | |
| Introduction | |
| Green Labels - A Guidance to Green Products | |
| Process of Certification | |
| Green Labels in Use | |
| Examples of green purchasing | |
| Conclusion | |
| Chapter 9 - Making the Move to Green Transportation | |
| The Cost of Cars: An Environmental Toll | |
| Subsidizing Mass Transit | |
| Walking and Biking: The Scenic Route | |
| Car Sharing: Surrendering Your Keys | |
| Charging Around: The Electric Car Infrastructure | |
| Your Fleet: Market-Available Green Cars and Trucks | |
| How to Buy a Fleet Car | |
| How to Use Incentives for Green Transportation | |
| Driving Green | |
| Fleet Management | |
| Conclusion | |
| Chapter 10 - Green Office Practices | |
| Introduction | |
| Green Strategy For The Office | |
| Eco-friendly Furniture | |
| Office Supplies | |
| Electricity | |
| Office Equipment and Operation of Equipment | |
| Kitchen and Break Rooms | |
| Bathrooms | |
| Cleaning of the Office | |
| Waste | |
| Conclusion | |
| Chapter 11 - Green Technology Solutions | |
| Introduction | |
| Energy Management | |
| Waste Management | |
| Conclusion | |
| Part III - Environmentally Friendly | |
| Chapter 12 - Being Green: Managing Chemical Use | |
| Chemical Management Systems: Roles and Responsibilities | |
| Principles of Good Chemical Management | |
| Limiting and Controlling Chemical Hazards | |
| Conclusion | |
| Chapter 13 - Closing the Loop: Reducing, Re-using and Recycling | |
| Introduction | |
| Dealing with Waste | |
| Reduce | |
| Reuse | |
| Recycle | |
| Vendor and Source Assessment | |
| Conclusion | |
| Chapter 14 - Water-Wise Actions in a Warming World: Green Solutions to Help the Planet and Your Bottom Line | |
| Introduction | |
| Positive Actions and Impacts | |
| Water-Wise Planning and Actions | |
| Long-Term Planning, Education, and Outreach for a Greener, Water-Wise Organization | |
| Conclusion | |
| Chapter 15 - Green Energy for Your Nonprofit | |
| Introduction to Clean Energy | |
| Options for Purchasing Clean Energy Overview in the U.S | |
| What is a Renewable Energy Credit (REC)? | |
| Empowering Your Community to Switch To Clean Energy | |
| Communicating Your Clean Energy Message | |
| Conclusion | |
| Chapter 16 - Advocacy for Green Nonprofits | |
| Creating a Ripple Effect | |
| ADVOCACY = FUNDRAISING | |
| "501(c)...WHAT?" | |
| Getting Started With Green Advocacy | |
| Greener Advocacy Tools | |
| Putting Together A Green Advocacy Team | |
| Online Social Media As A Green Advocacy Tool | |
| Types of Advocacy: Everyday, Grassroots and Grasstops | |
| Conclusion | |
| Part IV - Green Nonprofit Office Audit | |
| Chapter 17 - Green Audit Nonprofit Office Audit | |
| Greening the Nonprofit Office Audit | |
| The Environmental Audit | |
| Conclusion | |
| Part V - Case Studies | |
| Chapter 18 - IFAW's Green Initiative Case Study for Green Non-Profits | |
| Introduction | |
| Background | |
| Rationale | |
| Key Components to IFAW Green Initiative | |
| IFAW's Carbon Offset Providers and their Projects | |
| Chapter 19 - Connecting the Dots for Conard House Case Study | |
| Greening Community Mental Health | |
| Overview | |
| Key Challenges | |
| Solutions | |
| Summary of Results | |
| Key Success Factors | |
| Conclusion | |
| Chapter 20 - The Motivation for the Schizophrenia Society of Canada to become Green Case Study | |
| The Organization | |
| Schizophrenia Society Of Canada Rising Costs | |
| Developing Policies and Control Methods | |
| Implementing the Green Process | |
| Messaging Across The Country | |
| Scanning and File Tagging | |
| Document Management | |
| Banking and Payroll Management | |
| Selling the Green Process at the National Level | |
| Best Sustainable Business Practices | |
| Overcoming the Negative Barriers | |
| Focus on Future Sustainability | |
| Think Outside the Box and on the Grass | |
| Reduce, Recycle, Reuse, Realign = Reward | |
| Appendix A - Resources and Bibliography | |
| Resources | |
| Bibliography | |
| Appendix B - Instructions and Guides | |
| Step-by-Step Instructions On Planning a Green Press Event | |
| How to work with the media | |
| Sample Media, Marketing and Communications Materials | |
| Venue Green Assessment | |
| Venue Best Practices Questionnaire | |
| Venue: Landfill Diversion Objectives Questionnaire | |
| Venue: Energy Usage and Conservation Questionnaire | |
| Venue and CVB: Public Transportation Questionnaire | |
| Venue: Public Water Usage and Conservation Questionnaire | |
| Venue: Product Usage for Custodial and Maintenance | |
| Venue Caterer: Product Usage Food, Beverage and Services Questionnaire | |
| Vendor Green Assessment | |
| Best Practices Guidelines for Events | |
| Special Event Planners Best Practices Guidelines | |
| Live Earth Wish List | |
| (Natural Resources Defense Council, NRDF) | |
| Certification Registration | |
| Notes | |
| Index |
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