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Authenticity : what consumers really want
Gilmore, James H.
Adult Nonfiction HF5415.15 .G55 2007

Comments  Summary  Contents  Reviews  Author Notes

Prefacep. xi
1 - Authenticity: The New Business Imperativep. 1
The Appeal of Real
2 - The Demand for Authenticity: Why Now?p. 9
Drivers of the New Consumer Sensibility
3 - The Supply of Inauthenticity: What's Going On?p. 31
Reality, Fakery, and Three Axioms of Authenticity
4 - Rendering Authenticity: What to Dop. 45
Five Genres of Authenticity
5 - Fake, Fake, It's All Fake: Why Offerings Are Inauthenticp. 81
Lessons from Philosophy
6 - The Real/Fake Reality: How Offerings Become Authenticp. 95
Two Time-Honored Standards of Authenticity
7 - Deconstructing Authenticity: How to Assess Your Businessp. 115
Ten Elements of Authenticity
8 - From Marketing to Placemaking: Being What You Say You Arep. 147
The Placemaking Portfolio
9 - From Strategy to Decision Making: Being True to Selfp. 179
Here-and-Now Space
10 - Finding Authenticity: The Right Direction for Youp. 219
Real/Fake Polarities
Notesp. 253
Acknowledgmentsp. 283
Indexp. 287
About the Authorsp. 301

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