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Authenticity : what consumers really want
Gilmore, James H.
Adult Nonfiction HF5415.15 .G55 2007
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| Contents | Page |
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| Preface | p. xi |
| 1 - Authenticity: The New Business Imperative | p. 1 |
| The Appeal of Real | |
| 2 - The Demand for Authenticity: Why Now? | p. 9 |
| Drivers of the New Consumer Sensibility | |
| 3 - The Supply of Inauthenticity: What's Going On? | p. 31 |
| Reality, Fakery, and Three Axioms of Authenticity | |
| 4 - Rendering Authenticity: What to Do | p. 45 |
| Five Genres of Authenticity | |
| 5 - Fake, Fake, It's All Fake: Why Offerings Are Inauthentic | p. 81 |
| Lessons from Philosophy | |
| 6 - The Real/Fake Reality: How Offerings Become Authentic | p. 95 |
| Two Time-Honored Standards of Authenticity | |
| 7 - Deconstructing Authenticity: How to Assess Your Business | p. 115 |
| Ten Elements of Authenticity | |
| 8 - From Marketing to Placemaking: Being What You Say You Are | p. 147 |
| The Placemaking Portfolio | |
| 9 - From Strategy to Decision Making: Being True to Self | p. 179 |
| Here-and-Now Space | |
| 10 - Finding Authenticity: The Right Direction for You | p. 219 |
| Real/Fake Polarities | |
| Notes | p. 253 |
| Acknowledgments | p. 283 |
| Index | p. 287 |
| About the Authors | p. 301 |
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