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The mesh : why the future of business is sharing
Gansky, Lisa
Adult Nonfiction HD9999.L4362 G35 2010

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From Publishers' Weekly:

Gansky believes that business will be dominated by companies that use social media, have a strong brand, and share, rather than sell, their products or services (like Scott Martin, who started the Christmas tree rental service Living Christmas). By adopting this ethos, companies will help customers buy less but use more of what they buy and, through the use of consumer data, will provide their customers with exactly what they want at the precise moment they want it. Gansky, founder of internet startups Good News Now and Ofoto, profiles well-known "Mesh" companies like Zipcar, Best Buy, and Netflix, and many that will be obscure to most readers, include thredUP, an "internet-enabled clothing exchange program," Basic Electric, a non-profit, consumer-owned power cooperative (that together with a hundred other rural electric cooperatives own and maintain over half the country's distribution lines), and smartypig, an online piggy bank. The profiles and case studies are entertaining, and the author also includes an almost 60 page "Mesh Directory." A lot of this information will be new to the reader, unlike many of her insights. Those truly interested in starting a business may find value in Gansky's narrow focus, but her effort is best enjoyed as a 411. (Sept.) Copyright 2010 Reed Business Information.

From Library Journal:

The founder of multiple Internet companies, Gansky here describes "mesh businesses," those that help individuals gain access to goods and services (rather than owning such goods), and shares suggestions for gaining participants' trust and using technology to help others find your service. (c) Copyright 2011. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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