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Once upon a car : the fall and resurrection of America's big three auto makers--
Vlasic, Bill.
Adult Nonfiction HD9710.U52 V53 2011

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From Publishers' Weekly:

NY Times Detroit Bureau chief Vlasic (Taken For a Ride) delivers a devastating account of auto industry arrogance, ignorance, and tragedy. Brought down by unsustainable legacy costs, poor planning, and weak product, Detroit CEOs shocked the nation in November 2008 when they waltzed into Congress cap-in-hand. Despite public opposition to more bail-outs, bankruptcy reorganization for GM and Chrysler wasn't far away. As Southern Senators protected foreign companies like Toyota that opened plants in their states, GM and Ford found themselves hampered by union contracts and federal regulations. Unable to compete with subsidized imports, they attempted to offset their auto sector losses with a disastrous plunge into mortgage finance services. It remains to be seen whether Vlasic's examination of mismanagement in this former economic bedrock proves to be a litmus case for the economy as whole. Agency: Dystel & Goderick (Oct.) © Copyright PWxyz, LLC. All rights reserved.

From Library Journal:

Vlasic (Detroit Bureau Chief, New York Times; Taken for a Ride) distills dozens of interviews, corporate documents, and government reports into the stirring inside story of the recent near-death experience of America's Big Three automakers. In the mid 2000s, the Big Three were led by complacent executives, overly reliant on gas-guzzling models, mired in bureaucracy, and losing market share daily. On top of that, they were beset by the Great Recession, fuel efficient imports, and enormous health-care and pension costs. Vlasic details the self-propelled turnaround at Ford and the government-bailout-driven restructuring of GM and Chrysler in a way that overcomes readers' preliminary disdain for these bumbling bosses and encourages them to root for the embattled underdogs in their race to save the American car industry. Verdict A lively and emotive look at how America very nearly lost its auto industry and the miraculous recovery engineered by determined businessmen, corporate employees, and the U.S. government.-Duncan Stewart, Univ. of Iowa Libs., Iowa City (c) Copyright 2011. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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