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Contents	Page
Foreword	p. v
Preface	p. vii
Acknowledgments	p. xi
Phase 1 - Planning
Chapter 1 - Setting the Stage for an Optimized State of Mind	p. 3
Chapter 2 - Journey: Where Does Optimize and Socialize Fit in Your Company?	p. 15
Chapter 3 - Smart Marketing Requires Intelligence: Research, Audit, and Listen	p. 25
Chapter 4 - In It to Win It: Setting Objectives	p. 39
Chapter 5 - Roadmap to Success: Content Marketing Strategy	p. 51
Phase 2 - Implementation
Chapter 6 - Know Thy Customer: Personas	p. 65
Chapter 7 - Words Are Key to Customers: Keyword Research	p. 75
Chapter 8 - Attract, Engage, and Inspire: Building Your Content Plan	p. 99
Chapter 9 - Content Isn't King, It's the Kingdom: Creation and Curation	p. 115
Chapter 10 - If It Can Be Searched, It Can Be Optimized: Content Optimization	p. 127
Chapter 11 - Community Rules: Social Network Development-Don't Be Late to the Social Networking Party	p. 157
Chapter 12 - Electrify Your Content: Promotion and Link Building	p. 175
Chapter 13 - Progress, Refinement, and Success: Measurement	p. 195
Phase 3 - Scale
Chapter 14 - Optimize and Socialize: Processes and Training	p. 211
Chapter 15 - Are You Optimized?	p. 225
About the Author	p. 231
Notes	p. 233
Index	p. 239

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