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Why we buy : the science of shopping
Underhill, Paco.
Adult Nonfiction HF5415.2 .U53 1999
| Contents | Page |
|---|
| I - Instead of Samoa, Stores: The Science of Shopping | |
| 1. - A Science Is Born | p. 11 |
| 2. - What Retailers Don't Know | p. 34 |
| II - Walk Like an Egyptian: The Mechanics of Shopping | |
| 3. - The Twilight Zone | p. 45 |
| 4. - You Need Hands | p. 52 |
| 5. - How to Read a Sign | p. 60 |
| 6. - Shoppers Move Like People | p. 75 |
| 7. - Dynamic | p. 86 |
| III - Men are from Sears Hardware, Women are from Bloomingdale's: The Demographics of Shopping | |
| 8. - Shop Like a Man | p. 98 |
| 9. - What Women Want | p. 112 |
| 10. - If You Can Read This You're Too Young | p. 129 |
| 11. - Kids | p. 141 |
| IV - See Me, Feel Me, Touch Me, Buy Me: The Dynamics of Shopping | |
| 12. - The Sensual Shopper | p. 161 |
| 13. - The Big Three | p. 183 |
| 14. - Time, Real and Perceived | p. 189 |
| 15. - Cash/Wrap Blues | p. 195 |
| 16. - Magic Acts | p. 200 |
| 17. - In Cyberspace, No One Can Hear You Shop | p. 212 |
| 18. - The Self-Exam | p. 224 |
| 19. - Final Thoughts | p. 238 |
| Acknowledgments | p. 245 |
| Index | p. 249 |
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