Lynda.com update and patron survey results

Online resource Lynda.com has been acquired by LinkedIn. Earlier this year, LindedIn announced plans to transition Lynda.com to LinkedIn Learning, which would require library patrons to use a LinkedIn login with your name and email. LinkedIn accounts are public and discoverable on the internet.

In September, we asked for your thoughts on this planned change. See survey results below.

On September 19, LinkedIn Learning announced they have paused the migration from Lynda.com to LinkedIn Learning. According to the statement, “This pause will give us time to continue our discussions with the library community and understand if we can build an online learning solution that meets the needs of public libraries and library patrons.”

LinkedIn Learning did not commit to any changes in their planned approach or share details of how they plan to engage libraries in the conversation.

Hennepin County Library is waiting to hear more from LinkedIn Learning on whether the terms of the migration will change. In the meantime, we will continue offering Lynda.com as an online resource accessible with your library card.

Survey results

Online survey – 790 surveys completed

Do you currently use Lynda.com or have you used Lynda.com in the past?

  • 74% Yes
  • 26% No

How would you use Lynda.com after this change to the terms of service?

  • 43% I would continue accessing courses through Lynda.com and linked to my LinkedIn account I already use.
  • 18% I would stop accessing courses through Lynda.com.
  • 18% I would continue accessing courses through Lynda.com but create a skeleton LinkedIn account (an account that does not contain my personal information).
  • 16% I am not sure what I will do.
  • 5% I do not have an account with LinkedIn, but would create a new account to continue using Lynda.com.

Hennepin County Library (HCL) has the option to end its contract with Lynda.com and stop offering its courses. What's your opinion?

  • 56% HCL should continue offering Lynda.com courses despite this change to the terms of service.
  • 24% HCL should stop offering Lynda.com and find another similar resource even if it doesn't offer all the courses Lynda.com has.
  • 11% I am not sure.
  • 6% HCL should stop offering Lynda.com courses because of this change to the terms of service.
  • 3% I have no opinion.

Of the patrons who said they currently use Lynda.com, 67% said HCL should continue offering Lynda.com courses despite this change to the terms of service.

Paper and social media surveys

17 paper copies of the Lynda.com survey were completed in libraries.

  • 35% said they would continue accessing courses through Lynda.com, linked to their existing LinkedIn account.
  • 59% said HCL should continue offering Lynda.com courses despite this change to the terms of service.

On social media, we asked if Lynda.com should be kept as an online resource accessible with your library card.

  • 55% said yes on Twitter (77 total votes)
  • 68% said yes on Facebook (163 total votes)

Other considerations

Lynda.com has been acquired by LinkedIn, with plans to transition Lynda.com to LinkedIn Learning. Use of LinkedIn Learning would require a LinkedIn account. To set up a LinkedIn account, a user is asked to disclose their full name and valid email address.

This potential change impacts patron privacy. While other library online resource vendors also require setting up separate accounts, LinkedIn accounts are public and discoverable through internet searches, and information in LinkedIn accounts could be shared with third parties unless the user changes the default privacy settings. The American Library Association has urged LinkedIn Learning to reconsider these changes to the terms of service.

At Hennepin County Library, Lynda.com is the most popular and frequently used database. In 2018, there were over 50,000 logins with over 19,000 hours of courses viewed.